Research consistently shows shippers remain focused on cost control. Research also shows carrier executives need to boost their rates to achieve healthier bottom lines. Can both goals be accommodated? In this track, three experts will provide their insights on freight rate pricing. What are the basic elements of freight costs and freight rates? What can shippers do to save money on freight? What can carriers do to improve the yield on their accounts? And what should shippers and carriers do together, to remove costs and as a result, reduce shippers’ freight costs and improve carrier profitability?