Colin Ruskin, CEO, Driver Engagement
Colin Ruskin, CEO, Driver Engagement's details
Everyone within the industry knows that driver retention has been historically very low and there are substantial costs associated with high driver turnover. Consequently, I founded DriverEngagement in 2016 with the aim of helping Trucking companies improve Driver Retention
Based on 20+yrs experience in the industry and from talking with many drivers, I know, that with a vigorous focus on Driver Service, it is possible to improve satisfaction and ultimately retention. As the CEO of DriverEngagement, I have oversight over strategy, product features and operations. Prior to founding DriverEngagement, I was the Co-Founder of Microdea, a leading transportation document management software company. With my extensive partnerships, industry insights and strategic vision Microdea was one of the 500 fastest growing companies in Canada.
I hold a bachelor’s degree in Commerce from the University of Witwatersrand South Africa and an Honours degree in Computer Science from the University of South Africa. I love being able to combine my 25 years of experience in business, software, transportation and transportation related issues together with new challenges and am always seeking out like-minded people with whom to connect and chat and learn more.