Colin Ruskin, CEO, Driver Engagement

    • Colin Ruskin, CEO, Driver Engagement's details
    • Everyone within the industry knows that driver retention has been historically very low and there are substantial costs associated with high driver turnover. Consequently, I founded DriverEngagement in 2016 with the aim of helping Trucking companies improve Driver Retention

      Based on 20+yrs experience in the industry and from talking with many drivers, I know, that with a vigorous focus on Driver Service, it is possible to improve satisfaction and ultimately retention. As the CEO of DriverEngagement, I have oversight over strategy, product features and operations. Prior to founding DriverEngagement, I was the Co-Founder of Microdea, a leading transportation document management software company. With my extensive partnerships, industry insights and strategic vision Microdea was one of the 500 fastest growing companies in Canada.

      I hold a bachelor’s degree in Commerce from the University of Witwatersrand South Africa and an Honours degree in Computer Science from the University of South Africa. I love being able to combine my 25 years of experience in business, software, transportation and transportation related issues together with new challenges and am always seeking out like-minded people with whom to connect and chat and learn more.

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